Scion releasing new Melvins album

[williamblakestyger]

The New York Times is reporting that Scion is and has been backing indie and punk bands to help sell their brand and have developed Scion A/V. One of the artists quoted in the piece is historic punk act The Melvins who will be releasing a "mini-album" next year on Scion's dime.

The New York Times piece states:
Dale Crover of the Melvins, a metal group that is releasing a mini-album through Scion next year, said he had no qualms about the deal. The band has full artistic control of its product, and with Scion's money it has also been able to make music videos, something that he said his band had rarely had the budget for.

"I am really glad that a company like this is interested in art," Mr. Crover said. "It's a way to continue doing what we do and make money doing it."

The article goes on to say that in the eight years that they have been exploring this marketing strategy, it's unclear that it's helped sell more cars.

Jack Hollis, Scion's senior vice president, said there was no clear way to measure the effectiveness of its music marketing. "We have chosen to be supportive of the arts regardless of whether it comes back directly to us," he said.

You can read Ben Sisario's whole piece here
http://www.nytimes.com/2011/09/28/business/media/toyota-scion-is-backing-indie-bands-to-sell-cars.html?_r=1&partner=rss&emc=rss

[GrimReaper]

God bless them.

[(PAUL)]

Maybe this will be how albums come out in the future? No complaints about Scion, I got that remix EP for free from them.

[black stallion]

hope this will be something weird

[(((O)))]

hope this will be something weird

I was thinking that too. I love the stuff they've been making recently but i'd really just like to hear a sort of off shoot release or such. Something raw and maybe abrasive. Personally i'd love to get a whole album similar to POTRE (the song) or 'The Anti-Vermin Seed' or 'Divorced' or that Lustmord 'Juggernaut' release that Buzzo played on. Either way im excited. 

P.S. I didnt know until now that Scion is a car firm. 

[EvilNewWarGod]

hope this will be something weird

I was thinking that too. I love the stuff they've been making recently but i'd really just like to hear a sort of off shoot release or such. Something raw and maybe abrasive.

I feel the same way. I love recent stuff but would love to hear something a little more colorful from them.

[TOOL]

"I am really glad that a company like this is interested in art," Mr. Crover said.

Mr. Crover?

[Mount Ambulance]

"I am really glad that a company like this is interested in art," Mr. Crover said

What a fucking joke, Scion's interested in art? Somehow I think they're far more interested in selling cars ... simply put, nothing more than corporate interlopers in the scene, who will cut a fast exist as soon as they find a more profitable and lucrative business model ... Totally punk rock, man!

[FartLips]

Will it come with a free car?

[Mount Ambulance]

God bless them.

God bless Scion? God bless Melvins? Good bless corporate moolah bank rolling punk and indie culture? Goddamn! Reading this post has simply confirmed to me that God truly is dead.

[Mount Ambulance]

Will it come with a free car?

No, probably just a cool ass punk window decal to put on your new Scion ... Hey maybe Melvins can become the house band at the Hot Topic too ... that would be totally fucking awesome! I think I just threw up a little!

[Captain CoryCory]

Scion does digital only, right? Yeeeeeeeeahhhh..... FUCK THAT SHIT. Something in the back of mind is telling me this won't work any better than making CDs or vinyl, especially when there's the element of taboo to the digital download. There's a label in my town that does a similar form of putting everything out in ITunes excluding the occassional physical release and NONE of the bands have gotten remotely over from it. Then again it IS Louisville's music scene but still something rubs me the wrong way about this.

Will still get it though anyways,  especially if they think out of the box...

[TheLegitMan93]

I bet Buzz and Dale have both agreed to only drive Scion cars now.

[(PAUL)]

so Scion is putting out something other than the 5 song ElectricFlower remix?

They put out a Boris remix ep too.

[Dumpster D]

The whole idea is new to me, so I'm willing to give it a shot.

call it what you want to call it, I think It's good business.

(not that I'm into that kind of thing)

yeah, Well, God is DEAD? what ever gave you that idea?

To Quote J-Lo!

"There is NO COPERATE GOD!"